If you have been using Pinterest only as a visual inspiration board, you are not using it to its full potential! Many businesses and creators now use it as a lead generation tool to grow their audience.
Pinterest is a platform that thrives on creativity and discovery! It offers you a chance to tap into its vast audience that is ready to explore, engage, and even make purchase decisions.
So, if you are looking to turn your Pinterest boards into a source of lead generation and gain more customers, this post is for you!
Creating Boards That Offer Value
Pinterest users are on the lookout for inspiration, solutions and ways through which they can improve their lives- through DIY project tips, meal ideas, or productivity hacks. To leverage this, your boards should be reflective of what your audience wants or needs.
Try to create boards that provide useful and, more importantly, actionable content related to your product or service. For instance, if your brand is about home décor, create a board with DIY home improvement ideas or options for budget-friendly designs.
The intent must be to be a helpful resource that inspires followers to engage with your brand. When people see how your product or service can solve their problems or improve their lives, they may be more inclined to consider you for their next purchase, too.
Using Coupons and Offers
Everyone loves a good deal! Coupons are one of the best ways to generate leads on Pinterest. Why? Because they offer users an instant reward of their interest! You gain their trust by offering tangible value.
You can pin exclusive discounts or special offers directly to your boards. Just make sure the coupon pink links directly to a landing page where the visitors can redeem the offer.
If you want to take it a step further, you can use third-party tools to track if the coupon was effective and engage with users via email marketing.
Getting Influencers on Board
If you think influencer marketing is limited to Instagram or TikTok only, think again! Pinterest can also be a great platform for influencer collaborations.
You can invite influencers to contribute to your boards or create guest boards to tap into their already-established audience and gain more credibility within your niche.
When influencers share their pins on your boards, you benefit from their followers seeing your content. This boosts the chances of getting new followers and leads as well.
Creating Images, People Cannot Miss
If you want to drive engagement and generate leads, your pins must stand out! Given that Pinterest is a visual platform, you must create pins that immediately catch the eye and prompt users to click, save, or share.
According to research, tall images tend to get more repins, so focus on using a 2:3 aspect ratio for your pins.
Moreover, images with lighter tones are more likely to be shared, and visuals that use warm colors, like red or orange, get more repins than cooler tones.
Another tip is to focus more on product shots or lifestyle images that highlight your product or service, as pictures featuring people are less shared.
Hosting Giveaways or Contests
Like other social media platforms, contests, and giveaways are a great way to generate leads on Pinterest. People love to participate in free giveaways, and it is also an easy way to attract new followers.
You can run a simple contest that requires users to follow your board, repin your content, or tag a friend to enter.
Promote your content across all your social media platforms to encourage more participation. Try to keep the contest easy, so more people can join and you get more entries. This means more visibility and more opportunities to convert your followers into leads.
Using Pinterest Ads for Targeted Lead Generation
If you want to boost your lead generation efforts further, consider using Pinterest ads. Paid ads help you target specific audiences based on their interest, demographics, and even their search behavior.
When you carefully select your target audience and use attractive visuals, you can drive even more traffic to your landing pages.
Pinterest’s visual nature makes ads highly engaging, so make sure your ad visuals are high-quality and speak to the needs and desires of your audience. The more relevant your content, the better your conversion rates will be.
Optimizing Your Pinterest Profile and Pins for SEO
You may not think much of it, but optimizing your profile and pins is an important part of generating leads via Pinterest. Just like Google, Pinterest uses a search algorithm that favors well-optimized content. Here is what you can do.
- Use keywords in your board titles, descriptions, and pin descriptions.
- Ensure your pins have a clear description with relevant keywords and hashtags.
- Make your profile attractive by including a well-crafted bio, a link to your site, and a consistent visual theme.
Doing so will make it easier for users to find your content and, eventually, your products and services
Using Pinterest to Promote Lead Magnets
One of the most effective ways to generate leads is by promoting lead magnets like ebooks, free webinars, or checklists. You can create a pin that links directly to a landing page where users can download the lead magnet in exchange for their email address.
You may find that pins that promote these free resources tend to perform well because users are more willing to trade their contact information for valuable content. This strategy is a direct way to get leads while offering your audience something of value.
Final Thoughts
Lastly, if you want Pinterest to be a part of your lead generation strategy, you must be consistent with your efforts.
Keep pinning and repinning content regularly to keep your account active and in front of the audience! Also, add appropriate call to action links to guide users toward taking the next step in the conversion process.
Pinterest is a visual platform, so focus on making content that people want to discover and share, and this will facilitate your lead generation efforts.