The music industry has changed considerably over time. If you are an aspiring artist trying to gain a foothold online, you need to think beyond making music only.
To gain an audience for your content, you must ensure your engagement is on point, and you are consistent with your efforts. This is what will eventually boost your streaming numbers and enable you to become a noticeable name on platforms like Spotify.
Let’s look at why consistency is so important for streaming growth and what you can do to stay on track.
Building Trust With Your Audience
Music streaming platforms have become rather crowded at this point, with millions of songs being uploaded daily. It is easy for any artist to get lost in all this noise.
However, when you are consistent in your music releases, content, and engagement, you can stand out. When you show up regularly, you start building a relationship with your listeners and create trust over time.
Put yourself in their place. If you are a fan of an artist who drops a new track every month, you can count on them to keep you entertained.
Over time, your trust in their ability to produce good music grows, and you become more loyal. This is the kind of relationship that consistency facilitates and turns your listeners into dedicated fans.
How Algorithms Favor Consistency
Social media and streaming platforms, like Spotify, are powered by algorithms. These algorithms determine what music gets recommended to new listeners. The more consistent you are with your music releases, the higher the chances that the algorithm will take notice.
For instance, Spotify tends to favor artist who regularly updates their content. When you release music consistently, you have a higher chance of showing up on the Release Radar and Discover Weekly playlists.
These playlists are great opportunities for new listeners to discover your music, and it is all possible due to your consistency.
Creating a Connection with Your Fans
Consistency does not mean posting content just for the sake of it. It also refers to maintaining a connection with your audience. Engaging with your fans regularly can help build a loyal community around your music.
Give your followers a reason to stay invested in you as an artist- share what you can- it could be glimpses from your recording sessions or some raw footage from the creative process, among other things. Also, respond to their comments or messages on other social media channels where you maintain a presence.
Also, try to keep the connection strong by mixing up your content types. This variety will help maintain interest and will also help reinforce your identity as an artist.
It is Not Just About Music- It is About Your Presence
When it comes to growing your streaming numbers, social media is also very vital! While platforms like Spotify are important for your music, the power of platforms like Instagram or TikTok in building your music brand is equally important.
Your presence on social media gives fans insights into who you are as a person and not just an artist. Being active on social media also keeps the fan updated and excited about what is coming next. Posting consistently on these channels enables you to stay fresh in people’s minds.
Be Patient- Consistency Pays Off
One of the hardest things to accept as an artist is that you cannot grow overnight! You may also get discouraged at times especially when the numbers do not seem to be moving as fast as you want. However, always remember that it is consistency that will pay off eventually.
Take some time to reflect on your progress. When you start seeing your numbers grow because of your consistent efforts, it will feel like all the work was worth it.
Just keep showing and staying true to your artistic vision. Even if your streaming numbers are slow in the beginning, your persistence will pay off over time.
Balance Diversity with Consistency
While releasing your music consistently is highly important, so is diversifying the types of content you share!
Consider how you can stretch your content to include different types of media. You do not have to post a proper song every time- you can also share clips from rehearsals, acoustic versions of your songs, interview snippets, podcasts, or even fan-made content. This variety will keep things fresh and exciting for the audience.
Another important diversification aspect is working with various platforms and marketing strategies. It may help to invest in services that offer growth assistance, and help you boost your followers on Spotify.
These services can facilitate expanding your reach and ensure you are connecting with the right people at the right time. Similarly, tools that track data and analyze your audience can also be helpful for making sure your content strategy is on point.
Maintain Your Relevance
Nowadays, streaming platforms have become the main source of music consumption. Spotify, Apple Music, and others are filled with millions of tracks. In such a crowded space, the ability to stay relevant is very vital.
Consistency ensures your music does not get buried under all the other content. It keeps your name and tracks fresh in the minds of the audience.
Hence, continue to post music and other content so that your followers have a reason to stick around. Even if you post only once a week, make it regular to give your fans something to look forward to.
Maintaining a Balanced Approach- Endnote
The journey of growing your streaming numbers is long and challenging. However, staying consistent will help you succeed.
At the same time, it is important to remember that while consistency is important, quality must not be compromised. The best way to grow your streaming numbers is to combine quality and quantity in a balanced way.
Make sure that every song or post you put out represents your best work, all the while maintaining a steady flow of content. Over time, you will see your numbers rise- slowly but surely!